About me

Executing, designing and helping international companies create digital and print products for 15 years

Brand Design Director at Xsolla
Educator at Bangbangeducation
Judge at CSS Design Awards

Xsolla. Brand Design Director | 2023-present

Global Collaboration Work with offices worldwide, including key locations in Los Angeles, Raleigh, Berlin, Kuala Lumpur, and Seoul 🙌

Management

— Recruited and managed an international visual design team of 20+ members.

— Aligned processes and developed a cohesive visual strategy for B2B and B2C brands.

— Assess and allocate resources, optimizing team competencies and workflow efficiency. Builds and leads project design team (internal/external) to ensure correct resource is allocated and project deliverables are clear.

— Developed a grading system and career development path for the design team.

— Coordinate the department to ensure seamless interdepartmental communication across all marketing channels.

— Manage projects and synchronized workflows.

— Monitor and optimized the design department's budget.

— Work directly with the C-level leadership.

— Partners with multiple internal and external stakeholders, working in collaboration to (implement strategy/programmes/initiatives).

Art Direction

— Developed and executed the strategic vision for the design department.

— Lead designers specializing in communications, 3D, motion, and print design.

— Oversaw brand identity for two company brands, ensuring adaptation across multiple communication channels.

— Regional Support: Work closely with global offices to implement regional activities tailored to local needs, including font localization, updates to regional brand guides, deck support, and workshops.

— Created and maintained two company websites, developing landing pages for new products.

— Integrated AI design technologies (e.g., Stable Diffusion, Recraft, MidJourney) and developed a guideline manual.

— Direct creative video content, from product videos to comprehensive advertising campaigns.

— Lead visual design for over 30 international gaming conferences annually, including Gamescom, GDC USA, and Tokyo Game Show. Developed cohesive visual concepts and scaled the style across different channels.

— Independently created visual solutions for unique challenges and presented them to C-level leadership.

Key Achievements

Xsolla. Visual Design Director | 2021-2023

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Responsibilities description

RBC. Design Director | 2015-2022

The biggest business media in Russia https://rbc.ru/

Main responsibilities:

— Strategy development for design department.

— Organization and optimization of work processes in design.

— Work with commercial and communication projects 360.

— Leading products (RBC Style, ADV, Conferences).

Management

— Organization and team planning (25+ people).

— Preparation and control of the budget of the design department.

— Determining team goals. Development strategy for each employee. Setting motivations for growth.

— Hiring new employees to your team, adaptation, evaluation and subsequent motivation.

— Coordination of interaction between employees. Training and supervision of the design department (internal and external resources). — Leading projects on all stages (design, client communication, development, follow-up after launch).

Art-direction

Commercial:

— Search and solution of design needs from business customers.

— Optimization and development of native projects for all sites of the RBC holding.

— Protection and assistance in the sale of advertising projects.

— Creation concepts of a filming for digital and press (RBC, RBC Style): concept development, briefing photographers and video production, creative participation.

— Art direction of key projects at all stages (drawing, approval, development, launch). Product:

— Product Art Direction RBC Style, ADV, RBC Conferences.

— Direct communication with the product owners of the holding.

— Development of external events: RBC conferences, events.

— Communication with internal customers, collecting requirements for domestic products.