Xsolla B2C Identity

Xsolla B2C Identity

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Case Info

We need to make full Identity redesign for 3 months. Babka is Xsolla’s mystical brand mascot. She’s an emotion-evoking (and fun-evoking) character that represents Xsolla, like an ambassador in B2C.

Project Details

Website Identity Date: 2022-2023

Behance

Design Direction Polina Molchanova

— Decomposing task, setting meetings — Understand business issues and how to resolve them — Creating briefs — Gather design team for redesign — Art-Direction of main visual idea — Design main visual mediums with Art-director and design review — Provide designs to CMO and CEO, pitching designs

Design

Art Direction Kate Milan Designers Elena Diu

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Customizable merch assets: shopper and t-shirt.

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Results 👀

Successful redesign of B2C Brand Identity, scaling it 360 on communication channels: from digital to big events (such as TwitchCon). Helped to raise conversion and increased new leads on 30% for 1 year.

All rights belong and reserved to Xsolla.com

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Contact me

polina.molchanova@gmail.com

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