Case Info
We need to make full Identity redesign for 3 months. Babka is Xsolla’s mystical brand mascot. She’s an emotion-evoking (and fun-evoking) character that represents Xsolla, like an ambassador in B2C.
Design Direction Polina Molchanova
— Decomposing task, setting meetings — Understand business issues and how to resolve them — Creating briefs — Gather design team for redesign — Art-Direction of main visual idea — Design main visual mediums with Art-director and design review — Provide designs to CMO and CEO, pitching designs
Design
Art Direction Kate Milan Designers Elena Diu
Customizable merch assets: shopper and t-shirt.
Results 👀
Successful redesign of B2C Brand Identity, scaling it 360 on communication channels: from digital to big events (such as TwitchCon). Helped to raise conversion and increased new leads on 30% for 1 year.
All rights belong and reserved to Xsolla.com
Contact me
polina.molchanova@gmail.com