Client Info
RBC Style magazine is a lifestyle magazine. It belongs to RBC media – the biggest business media in Russia. Circulation – 145.000
Business purpose was to analyse the market and redesign current magazine to increase audience, but stay recognizable on the market.
Project Details
Website style.rbc.ru Date: 2021
Design Direction Polina Molchanova
— Decomposing task, setting meetings — Understand business issues and how to resolve them — Creating brief — Gather design team for redesign — Art-Direction of main visual idea — Design some pages and design review — Design support — Work with editorial office and steak holders — Approving design
Design
Art Direction Daria Polevschikova Designers Sasha Ivanchikova Masha Bajanova
Development
For 1 month of work was created, more than 35 covers and 5+ different grids. After side by side research, we have approved the final version of design and started to create.
Results 👀
Whole magazine redesign for 2 months with parallel tasks and edits. More than 60 pages and 40 covers.
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Contact me
polina.molchanova@gmail.com